BLÅKLÄDER: Workwear on the Jobsite

When Blåkläder launched their new website, they needed a fresh library of photo and video content that showed their workwear in action on real American jobsites. Known for their performance-driven workwear designed for tradespeople, Blåkläder needed imagery that captured the details, functionality, comfort, and durability built into each garment.

Blåkläder hired Away to produce a one-day commercial photography and video shoot on a residential framing site in Oregon. An epic sunrise gave us a strong start to the day, while the unpredictable Oregon weather gave us a range of natural conditions, allowing us to showcase a wide range of Blåkläder products.
Our production team brought together a photographer, videographer, wardrobe stylist, and assistants to create a cohesive library of construction lifestyle photography and video content. Working with real framing activity as our backdrop, we captured Blåkläder workwear from every angle - from product details and functional features to authentic moments of movement, craftsmanship, and comfort on the job.
The final imagery was designed to give Blåkläder a versatile collection of visual assets for their website, digital marketing, and ongoing brand storytelling, bringing their workwear to life in the environments it was built for.