We tell industrial brand stories.
Away presents unique perspectives of the trades through best-in-class photo and video. Based in the Pacific NW with roots in industrial product marketing we offer services to support businesses in the industrial sector. Centered around and specialized in active worksites and dynamic in-studio photography and video.
CAT FOOTWEAR:
CLASSIC SHAPE FOR
ON AND OFF THE JOB
When Cat was introducing a new classic wedge boot, we kicked off work at the jobsite and kicked back in the backyard.
KEEN UTILITY: BOOTS MADE TO GET DIRTY
A dirty jobsite shoot to showcase a waterproof work hiker built for protection, durability, and sneaker-like comfort.
CAT FOOTWEAR:
WESTERN BOOTS
MEET LONGHORNS
When Cat Footwear launched their first Western boot, we knew we had to partner with Oregon’s only longhorn farm
We put the unofficial Away motto “Sparks Are Sexy” to the test for these workboots
LIFT SAFETY WITH TWICEME:
Smart Safety Technology
Lift knew their smartest helmet yet needed real-world grit to match its innovation, so they called in Away Capture to bring the RADIX to life on the jobsite.
WHITAKER ELLIS: TRIANGLE POINTE
Documenting a local concrete pro’s team and progress on a project.
CAT FOOTWEAR:
TOUGH FOOTWEAR FOR
TOUGH ENVIRONMENTS
Cat Footwear knew to pair its boots with the equipment that inspired them, and turned to Away to make them look cool.
We are uniquely skilled at creating amazing imagery on the toughest jobsites.
TECOVAS WORK: A TEXAS TAKE ON HARD WORK AND GOOD FUN
When a lifestyle brand was ready to move into Work, they knew who to hire for strategic positioning, authentic jobsite shoots, and engaging campaign content.
KEEN UTILITY: STURDY FOOTWEAR FOR CONSTRUCTION CREWS
We put Keen Utility’s boots to the test on-site with a local concrete crew.
LIFT SAFETY: RELIABILITY WITH iDAX
We got electric with the newest hard hat in Lift Safety’s line.
LIFT SAFETY:
FORGED CARBON DAX
We gave Lift Safety’s most premium hard hat the moment in the spotlight it deserved.
When Keen Utility had a new boot with a 90° safety heel, we elevated their product launch - literally.
SOWLES STEEL ERECTORS: “WE’RE BUILDING AMERICA”
Sharing a crisp early morning and an eight-story-high view with the men and women bringing structure to urban America.
TRUEBECK CONSTRUCTION:
TENANT IMPROVEMENTS
When IBEW Local 48 Union Hall needed a refresh, they called the experts.
KEEN UTILITY:
TOE PROTECTION IN ACTION
Telling a product innovation story through on site photos and videos and animated 3D scans.
With a focus on sustainability and the future, an old building style ushers in a new dawn on affordable housing efforts.
FABCO: A STEEL FABRICATION COMPANY MADE UP OF REAL PEOPLE
What happens when a steel fabrication company wants to highlight their workers?
