When Keen Utility launched a new waterproof work-hike hybrid boot, they needed photo and video content that proved it meets the demands of a real jobsite. Designed to feel like a sneaker while standing up to the toughest environments, the boot demanded a location to match - so we headed to one of the dirtiest places we could find: a soil and bark dust distributor. Working with an actual crew on the job, we brought in photographers, a videographer, wardrobe, and assistants to capture raw, grit-covered moments that authentically portrayed the product both on-body and off.