KEEN UTILITY:
Sparks Fly
February 2025
Portland, OR
Away Capture has learned a few things over the years, and one of them is that sparks are sexy—especially when creating authentic commercial photography and video content. When Keen Utility launched a new work boot designed to be jobsite-safe yet stylish enough for everyday wear, we brought the product to a local specialty knife forge to put it to the test. Through on and off-body product photography and video production, we documented real workers moving through multiple phases of the knife-making process, capturing rugged, high-impact visuals that support workwear branding, product storytelling, and performance-driven marketing campaigns.