LIFT DAX TYPE 2:
A SAFER VERSION OF EVERYONE’S FAVORITE

Lift Safety’s Dax is a model we’ve seen on jobsites across the country - it’s got a classic shape and colors that help it stand out in the sea of standard-issue hard hats. As more sites require type 2 hard hats, Lift evolved the DAX—and asked Away to capture the new model and its accessories in action. For this shoot, we partnered with Lease Crutcher Lewis, and two of their subcontractors - Evergreen Erectors and Whitaker Ellis - to show off the product and accessories. We brought in a photographer, videographers, assistants, and wardrobe crew, and outfitted nearly the entire site with Lift products to create a comprehensive library of photo and video showing the DAX Type 2 exactly where it belongs: in use in a variety of different work modes.