LIFT SAFETY
WITH TWICEME:
Smart Safety Technology
May 2025
Milwaukie, OR
Lift Safety brought in Away to produce a photo and video shoot showcasing their new RADIX Full Brim Non-Vented Safety Helmet, featuring integrated Twiceme smart safety technology. We captured the helmet on an active construction site (a new multi-family residential), documenting real tradespeople wearing the RADIX while working at height and on the ground. Twiceme’s technology added a powerful layer to the story, supporting prevention through equipment monitoring and enhancing emergency response with instant access to critical information. Our visuals highlighted the helmet’s secure LUX Suspension system, magnetic quick-lock chinstrap, and modular design built for demanding industrial environments. The final deliverables equipped Lift Safety with a dynamic library of marketing content, positioning the RADIX helmet as a smart, rugged, and future-ready piece of essential PPE.
